Fostering Business Relationships Through Flowers
Over six years, we've learned that effective corporate gifting isn't about flawless layouts—it's about mastering the subtle craft of professional relationships and the timing that matters most.
Our Approach to Solving the Corporate Gifting Challenge
In 2021, our clients repeatedly voiced the same frustration: "Gorgeous blooms, but delivered after the meeting." That moment made us realize we weren’t merely arranging flowers—we were shaping moments that could strengthen or strain professional relationships.
The Timing Breakthrough We Found
Our turning point came when a worried client in 2024 faced an investor meeting moved up by three hours and needed the arrangements to match. Rather than accepting defeat, our team devised what we now call "flex-timing"—bouquets designed to look perfect whether they arrive at 9 AM or 2 PM.
"Now we craft bouquets with multiple 'peak moments' across the day, so your flowers never seem to be waiting around."
Our Approach to Solving Problems
We developed this method after seeing too many well-meaning gifts lead to awkward moments rather than meaningful connections.
The Contextual Discovery Phase
We learned this through a tough experience when a client's celebratory arrangement landed during a challenging restructuring announcement. Now we ask questions florists typically skip: What’s happening in your business at the moment? What mood are you working with?
Recent example: a client aimed to mark a partnership but noted their partner company was coping with a family tragedy. We moved from festive cheer to considerate support—same acknowledgment of the partnership, but with a wholly different emotional tone.
The Real-World Feasibility Check
Beautiful arrangements that can't be sustained quickly become awkward. We learned to tailor designs to real office environments—air conditioning, changing light, busy receptionists who may forget to water.
Our "office-hardy" picks include blooms that dry gracefully rather than wilt dramatically, and displays that look deliberate even if not perfectly cared for after a busy week.
The Follow-Through Innovation
We found that the true impact unfolds after delivery. A client shared that guests were still asking about their flowers weeks later, still looking fresh. That made us realize we weren't just delivering gifts—we were sparking ongoing conversations.
Now we add discreet care notes that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to sustain that polished impression year-round.
The Minds Behind the Method
We're not your typical florists, and perhaps that's why our method works. Our backgrounds in business consulting and hospitality management trained us to view gifting as relationship building, not merely decoration.
Avery Chen
Lead Design Curator
Former hospitality manager who kept noticing how flowers affected guest experiences in high-end hotels. Avery brings that same attention to environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Jordan Liu
Client Relations Director
Started in business consulting before realizing that successful partnerships often depend on thoughtful gestures that most companies get completely wrong. Jordan specializes in timing, cultural considerations, and the subtle art of business relationship building through meaningful gifts.
